Labor Talks in Detroit Go Social Media

There is a really interesting article in today’s New York Times about the UAW’s use of social media during their contract negotiations with the auto companies. The gist of the article is that the new tools are enabling the union to be more open and transparent in the negotiation process, involving a larger component of their membership in the discussions.  See:
http://www.nytimes.com/2011/10/10/business/social-media-offer-view-into-uaws-contract-talks.html?ref=business

Most of my work has been focused on the role of social media in organizing new workers, but the ability to strengthen communication with, and involvement of, current members is another absolutely critical component of strengthening unions.  Definitely worth reading.

Detailed contract summaries are available here:  http://www.uaw.org/members/uaw-bargaining/

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